Strapline

BEING a suggestion of Suitable Criteria to assess the most effective new symbol for New Zealand – including a flag – plus a proposed design that, it is submitted, meets the criteria.

2012-05-30

7 Flag: obverse and reverse

THE majority of applications of this design would not be on flags, but on one-sided media [paper and electronic screen] such as tablet, TV-, smart phone- and computer screens and print media.

Even flags – with an image applied to both sides – in many uses are hung against walls, indoors or out, and are essentially single-sided. Ditto for plaques and badges.

But where the image appears on both sides of a material and the reverse is visible – probably never other than on a flag on a pole outdoors – an adjustment would need to be made.

On the reverse side, the islands would need to be moved left within the square in order to be on the flag’s ‘fly’ side. Thus, the flagpole side [‘canton’ or honour side] is kept as sea blue.

This arrangement [for flags only] isn’t ideal as the outline positions differ. But in the totality of uses envisaged, reverse-side-visible is a minority.

But it has the advantages of about 40% of the area available for other material plus, the dramatic diagonal shape aligns even better across the square

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