Even flags – with an image applied to both sides – in many uses are hung against walls, indoors or out, and are essentially single-sided. Ditto for plaques and badges.
But where the image appears on both sides of a material and the reverse is visible – probably never other than on a flag on a pole outdoors – an adjustment would need to be made.
On the reverse side, the islands would need to be moved left within the square in order to be on the flag’s ‘fly’ side. Thus, the flagpole side [‘canton’ or honour side] is kept as sea blue.
This arrangement [for flags only] isn’t ideal as the outline positions differ. But in the totality of uses envisaged, reverse-side-visible is a minority.
But it has the advantages of about 40% of the area available for other material plus, the dramatic diagonal shape aligns even better across the square
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